Twelve agree. The thirteenth doesn't.

3th Pencil

Writing

Brand & Strategy

Pieces filed here, newest first.

Brand & Strategy 02 Oct 2026 3 min

Your category already agreed on the adjectives

Open five competitor sites. Innovative. Trusted. Seamless. Lined up, the words cancel each other out \u2014 and that… Read

Start a project hello@13thpencil.com

New business
hello@13thpencil.com

Careers
people@13thpencil.com

Send the brief, the deadline, and the answer everyone expects. We will come back with what we would do instead.